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Project Overview

Client: UXIA

Product: AI-powered user testing SaaS

Audience: Product Managers & Product Designers

Stage: Post-MVP expansion

Duration: 10-day sprint

My Role: End-to-end Product Designer (UX architecture, UI system, new feature integration, dev handoff)

Objective: Redesign the test creation flow and introduce Accessibility Testing without increasing product complexity.

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Context

UXIA enables product teams to validate user flows using AI-generated personas that simulate target demographics.

As the product matured, the team needed to:

• Add a new test type: Accessibility Testing
• Improve clarity in the existing test creation flow
• Make the experience more guided and structured

The existing flow supported functionality but lacked a strong mental model. With new features being added, the risk was structural fragmentation.

Core Challenge

The issue wasn’t visual polish.

It was structural clarity.

Problems identified:

• Weak differentiation between test types
• Configuration screens that felt dense and cognitively heavy
• Lack of step-based progression
• Limited scalability for future test types

The system worked — but it didn’t guide.

Design Strategy

1. Convert Open Flow Into Structured Progression

I redesigned the experience into a clear step-by-step model: