Overview

<aside>

Client: Tassie (Amsterdam, Netherlands)

Timeline: 2 weeks (full-time sprint)

Role: Product Designer (solo)

Platform: Mobile app

Deliverables: User flow redesign, onboarding, B2B flow, new branding direction

</aside>

Context

Tassie is an Amsterdam-based startup offering self-guided city tours that make tourism more cultural, social, and spontaneous.

The app lets users explore cities through curated walking routes that mix landmarks, hidden gems, and conversation prompts, turning each stop into an interactive experience.

Tassie operates on two fronts:

• B2C: Tourists purchase self-guided tours directly in the app.
• B2B: Hotels and companies subscribe to Tassie to offer tours via unique access codes.

Before

After

<aside>

Challenge

The original app had potential but suffered from cluttered navigation, redundant actions, and low visual appeal.

Tassie needed a modern, cohesive design system that resonated with young travelers and reflected Amsterdam’s creative, indie energy.

</aside>

<aside>

Problem

The previous version of Tassie’s app had too many friction points:

• Users got lost between redundant buttons and unclear states.
• “Gamification” features (like earning points) had no clear purpose.
• Visuals lacked the energy and modernity expected by its audience.
• The brand voice wasn’t aligned with its playful yet sophisticated mission. </aside>

<aside>

Goal

Restructure the user flow and reframe the visual design without changing core branding elements in order to help Tassie launch a new B2B strategy targeting hotels and companies.

</aside>