1. Before & after: A challenge and a mission

The challenge: Redefining their brand and online presence

Solaris Consultants approached me with a clear issue: their website no longer reflected the professionalism of their business. The design was outdated, the content was overwhelming, and key features like the contact form weren’t working properly. The main problems identified were:

• Outdated design with poor usability and a broken contact form.
• Excessive information without clear messaging.
• The need to balance authority with a more human, approachable tone.

<aside> Before

</aside>

The mission: Convey a clear message through an optimized design

The goal was to transform the site into a modern, professional, and accessible platform. Over three months, I led a complete redesign that included:

• A fresh visual identity, including a new logo.
• Simplified, structured content guiding users through the company’s services as a clear journey.
• A clean, responsive design aimed at high-end business clients.

<aside> After

</aside>

Results overview: Real impact with measurable results

<aside> Bounce rate reduced by 23.8%, with increased client inquiries through a fully functional, mobile-friendly contact form.

</aside>

<aside> Consistent, responsive design across all devices, resolving previous usability issues.

</aside>