Orygen is a young company based in Madrid with a clear mission: to bring forgotten lands back to life. Their goal was to connect landowners with businesses planting forests to offset carbon emissions. The idea was strong, but something wasn’t working—their website had a 99.2% bounce rate in the funnel targeting landowners.
When they reached out to me, it was clear the website wasn’t resonating with their main audience: landowners aged 55 and over.
The challenge was to simplify the experience, build trust, and guide users through the onboarding process without losing them along the way.
Where we started
The original website was visually engaging but lacked clear direction. Users faced inconsistent messaging and confusing navigation, which led most of them to leave before completing the journey.
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The aim was to create a digital space that felt clear, welcoming, and easy to navigate, where landowners could understand the process and feel confident about taking the next step.
By focusing on simplicity and clarity, we helped build trust and showed users that joining Orygen wasn’t just good for the planet, but also for them.
A clean design, intuitive navigation, and nature-inspired visuals turned the website into an experience that made sense for an older audience.
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