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Client: Innostax
Industry: Engineering & Development Services
Scope: Full website redesign
Duration: 2 focused sprints
My Role: UX/UI Designer (layout strategy, visual system, design system)
Objective: Modernize the website and elevate brand perception while preserving existing messaging and structure.
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Innostax had strong, opinionated positioning centered around accountability-first engineering. The messaging was already defined and needed to remain intact.
The issue was execution. The previous website lacked visual cohesion and hierarchy, which diluted the authority of the brand. Despite strong claims and proof points, the interface did not reflect the maturity of the company.
The goal was to keep their essence with a premium feel.
This was a perception and hierarchy problem, not a content rewrite.
The hero needed to communicate technical depth and operational clarity immediately.
Rather than relying on generic imagery, I introduced a composed visual combining code, notifications, and interface elements. This subtly reinforces their positioning around transparency and accountability while maintaining a clean, organized layout.
The structure was intentionally restrained: strong headline hierarchy, clear CTA dominance, and controlled visual weight. The result signals competence without visual noise.
To elevate perception, I refined the visual foundation: